Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone.".
US Soft Technologies PVT.LTD are the leader of various digital solutions and branding services in India & Global. Our experience in industry has brought successful results in various challenging projects that our clients have come across. We assisted our clients to reach their targeted audience and increase their brand awareness. Since 2015 we have had one goal – to provide great business Strategy that will help clients achieve their goals. Lets grow your Business together. Our Branding research has one goal: deliver branding research information that helps you better understand your brand position, and then, to enhance that brand both online and offline.